minihearing

Building brand awareness and credibility is a key implication of good public relations. In some cases, the hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media, such as blogs, microblogs, podcasts, photo and video sharing sites have all become increasingly important to fashion public relations. The interactive nature of these platforms allows practitioners to engage and communicate with the public in real-time, and tailor their clients' brand or campaign messages to the target audience. What a person chooses to wear can reflect their personality or interests. When people who have high cultural status start to wear new or different styles, they may inspire a new Fashion trend. People who like or respect these people are influenced by their style and begin wearing similarly styled clothes. Though different textile colours and patterns changed from year to year, the cut of